Trax
Founded Year
2010Stage
Debt | AliveTotal Raised
$1.063BLast Raised
$50M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-55 points in the past 30 days
About Trax
Trax specializes in cloud-based retail management solutions and focuses on leveraging artificial intelligence to enhance retail operations and experiences. The company offers a suite of services, including real-time retail execution, data analytics for consumer insights, and image recognition technology to optimize in-store performance and shopper engagement. Trax primarily serves the consumer packaged goods (CPG) and retail industries with its technology-driven solutions. It was founded in 2010 and is based in Paris, France.
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ESPs containing Trax
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The offline behavior tracking market uses technology such as computer vision, sensor tech, and artificial intelligence to track and analyze customer behavior in physical stores. This data can be used to optimize inventory management, reduce costs, enhance the customer experience, and drive growth. The market is driven by the need for retailers to stay ahead of the curve in a highly competitive ind…
Trax named as Highflier among 13 other companies, including Foursquare, RetailNext, and Trigo.
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Research containing Trax
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Trax in 3 CB Insights research briefs, most recently on Apr 3, 2023.
Jan 20, 2022 report
Why Retail Store Leaders Are Prioritizing Shelf Management SolutionsExpert Collections containing Trax
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Trax is included in 6 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
1,989 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,257 items
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Artificial Intelligence
9,386 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Conference Exhibitors
5,302 items
Food & Beverage
156 items
Trax Patents
Trax has filed 103 patents.
The 3 most popular patent topics include:
- retailing
- real estate
- image processing
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/28/2021 | 11/26/2024 | Customer experience, Display devices, Retailing, Infographics, Real estate | Grant |
Application Date | 12/28/2021 |
|---|---|
Grant Date | 11/26/2024 |
Title | |
Related Topics | Customer experience, Display devices, Retailing, Infographics, Real estate |
Status | Grant |
Latest Trax News
Oct 17, 2024
The partnership aims to enable Taiba Investments with data-driven decision-making capabilities, contributing to improved business performance and enhanced operational efficiency Staff Writer, TradeArabia Taiba Investments, a leading hospitality and real estate firm in Saudi Arabia, has announced the launch of a new phase in its digital transformation journey in partnership with Trax Group. This step is part of Taiba Investments' strategy to enhance operational efficiency and adopt the latest digital technologies to support sustainable growth and meet the aspirations of its customers in both local and global markets. The partnership aims to enable Taiba Investments with data-driven decision-making capabilities, contributing to improved business performance and enhanced operational efficiency. Through this partnership with Trax Group, Taiba Investments will further strengthen its digital transformation efforts, supporting its expansion goals and enhancing its competitive edge in the Saudi market. Operational performance Sultan Al-Otaibi, CEO of Taiba Investments, said: “We are committed to advancing our digital transformation in line with our expansion strategy, boosting our operational performance, and supporting our future goals for sustainable growth. We are confident that Trax Group’s expertise will help us build a more integrated business structure, support our growth opportunities, and meet the needs of our partners.” Raed Al Tayar, Chairman of Trax Group, added: “We are excited to partner with Taiba Investments on this transformative journey. We believe that combining our deep understanding of business operations with cutting-edge digital solutions will ultimately lead to remarkable success.” Ahmed Maghraby, CEO of Trax Group, said: “Our collaboration with Taiba Investments reflects our shared commitment to innovation and operational excellence. This initiative will not only modernise their processes but also position Taiba Investments for sustainable growth in alignment with Saudi Arabia’s Vision 2030.” Ali Al-Hamed, Senior General Manager of Information Technology at Taiba Investment Company, said: “This project comes as part of our comprehensive digital strategy, which aims to benefit from the latest technical solutions, including artificial intelligence, cloud computing, and advanced data management systems. Through this transformation, we seek to build a flexible and modern work environment that supports innovation and enhances the team’s capabilities to achieve excellence in performance and serve our customers in the best possible way.” Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. ( Syndigate.info ). Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here . © ZAWYA 2024 ZAWYA NEWSLETTERS Get insights and exclusive content from the world of business and finance that you can trust, delivered to your inbox. Subscribe to our newsletters:
Trax Frequently Asked Questions (FAQ)
When was Trax founded?
Trax was founded in 2010.
Where is Trax's headquarters?
Trax's headquarters is located at 34, Rue Laffitte, c/o Morning, Paris.
What is Trax's latest funding round?
Trax's latest funding round is Debt.
How much did Trax raise?
Trax raised a total of $1.063B.
Who are the investors of Trax?
Investors of Trax include Deutsche Bank, Garage Syndicate, Warburg Pincus, SoftBank, Sony Innovation Fund and 9 more.
Who are Trax's competitors?
Competitors of Trax include Repsly, Cognitiwe, Simbe Robotics, Retail Aware, Dayta AI and 7 more.
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Compare Trax to Competitors
Vispera specializes in visual intelligence for the retail sector, focusing on image recognition-based solutions. The company offers services that enable retailers and suppliers to enhance the efficiency and effectiveness of their in-store execution by utilizing advanced image recognition technology to collect, measure, and analyze real-time data from store shelves. It was founded in 2014 and is based in Istanbul, Turkey.
Focal Systems specializes in retail automation technology and focuses on optimizing retail operations and increasing EBITDA through AI-driven solutions. The company offers a suite of products that automate and optimize inventory management, shelf space utilization, and employee productivity while also reducing food waste. Focal Systems primarily serves the retail sector, providing tools that enhance store management and operational efficiency. It was founded in 2015 and is based in Burlingame, California.
Shelfie is a technology company specializing in retail solutions, focusing on automating shelf-stock audits for retailers. The company provides a subscription-based service that uses AI and deep learning to monitor retail shelves in real-time and analyze stock levels. It notifies staff of restocking needs. Shelfie's technology is designed to work with existing retail systems, providing insights to maintain on-shelf availability and reduce out-of-stock events. It was founded in 2016 and is based in Manly, New South Wales.
One Door provides visual merchandising solutions for the retail sector. The company offers a platform that enables retailers to plan, execute, and analyze in-store experiences. One Door's services include creating store plans, communication for visual merchandising execution, and monitoring compliance and performance using AI. It was founded in 2000 and is based in Boston, Massachusetts.
Occicor is an artificial intelligence company operating in the retail sector. The company's main service involves using AI to process data and transform images into actionable insights, thereby improving decision-making and productivity in shelf management. It primarily serves consumer packaged goods (CPG) companies. It was founded in 2021 and is based in Barcelona, Spain.
Pensa Systems focuses on retail shelf inventory management in the retail industry. The company offers a data-as-a-service portfolio that uses computer vision and artificial intelligence to provide visibility of store shelves, helping to reduce stockouts. Pensa Systems primarily serves consumer packaged goods brands and retailers. It was founded in 2016 and is based in Austin, Texas.
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