MOLOCO
Founded Year
2013Stage
Secondary Market | AliveTotal Raised
$213.65MValuation
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-57 points in the past 30 days
About MOLOCO
MOLOCO specializes in operational machine learning for growth and performance across various sectors, focusing on advertising technology. The company offers performance advertising solutions that leverage advanced machine learning models to scale user acquisition for mobile apps, enable retailers and marketplaces to build their own ad business, and assist streaming media companies in developing an outcomes-based advertising strategy. MOLOCO primarily serves sectors such as mobile app marketing, commerce platforms, and streaming platforms. It was founded in 2013 and is based in Redwood City, California.
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MOLOCO's Product Videos
MOLOCO's Products & Differentiators
Moloco Cloud DSP
Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and efficiently achieve greater lifetime value through battle-tested prediction models built on machine learning uniquely trained with their own first-party data.
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Expert Collections containing MOLOCO
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
MOLOCO is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,258 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Sales & Customer Service Tech
600 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Artificial Intelligence
7,146 items
MOLOCO Patents
MOLOCO has filed 1 patent.
The 3 most popular patent topics include:
- artificial intelligence
- artificial neural networks
- classification algorithms
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/17/2020 | 1/9/2024 | Machine learning, Artificial neural networks, Classification algorithms, Artificial intelligence, Parallel computing | Grant |
Application Date | 6/17/2020 |
|---|---|
Grant Date | 1/9/2024 |
Title | |
Related Topics | Machine learning, Artificial neural networks, Classification algorithms, Artificial intelligence, Parallel computing |
Status | Grant |
Latest MOLOCO News
Jan 14, 2025
Partner Post - Moloco Machine learning-powered performance advertising solutions Posted: January 14, 2025 Beyond Borders: Mobile Gaming Insights for Global Growth , a new interactive report by Moloco , reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are located, how paid acquisition strategies can drive growth, and how opportunities shift across genres and operating systems. Key findings include: 71% of mobile gaming app marketing spend is concentrated in just 10 countries, with the US alone accounting for 40%. The UK comes in second with 6% of the total spend, followed by Germany at 5%, and Japan at 4%. High-value users can be found across all markets and genres, with the top 10% of paying players contributing 70-85% of total in-app purchase revenue in each country. Paid acquisition strategies are key to finding these high-value users by understanding the dynamics between marketing costs, user value, and total revenue opportunity. Mobile gaming app marketers in China are leading the way in diversifying global marketing spend and growth. Tom Shadbolt, Senior Insights Manager at Moloco, said: “This research intends to inspire marketers to think outside of their comfort zone. The hyperconcentration of advertising spend in a few countries creates a huge opportunity to uncover high-value users in new global markets that can be unlocked through targeted user acquisition strategies. Perhaps there is some bias that is creating a self-fulfilling prophecy as marketers focus their spend too narrowly. The key learning from this research is that marketers may be missing out on opportunities to capture users of value and that constant experimentation of new audiences is essential as global markets evolve.” Methodology: For this research study, Moloco’s data scientists used performance data from thousands of mobile gaming apps, focusing on those that monetize primarily through in-app purchases (IAPs). Data was collected from 195 countries, and more than 4,000 gaming apps across key mobile gaming genres were analyzed. Data from data.ai, a Sensor Tower company, was also utilized.
MOLOCO Frequently Asked Questions (FAQ)
When was MOLOCO founded?
MOLOCO was founded in 2013.
Where is MOLOCO's headquarters?
MOLOCO's headquarters is located at 601 Marshall Street, Redwood City.
What is MOLOCO's latest funding round?
MOLOCO's latest funding round is Secondary Market.
How much did MOLOCO raise?
MOLOCO raised a total of $213.65M.
Who are the investors of MOLOCO?
Investors of MOLOCO include Fidelity Investments, EDBI, Premier Partners, Tiger Global Management, Smilegate Investment and 10 more.
Who are MOLOCO's competitors?
Competitors of MOLOCO include Zitcha and 3 more.
What products does MOLOCO offer?
MOLOCO's products include Moloco Cloud DSP and 1 more.
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